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Billie Eilish Surfaces With New Album, Ready to Make a Splash

Arina

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Three years after captivating the world with her sophomore album, Billie Eilish is ready to resurface. But this time, she's pulling us underwater with her. Her upcoming album, "Hit Me Hard and Soft," will be released on May 17th, promising a deep dive into a cohesive soundscape Eilish meticulously crafted with her brother Finneas.

The cryptic clues Eilish has been dropping on social media finally make sense. A photo of a partially tattooed album title and glimpses of an underwater Eilish sinking beneath a white door hinted at the emotional journey fans can expect. "I wanna give it to you all at once," Eilish declared on Instagram, ditching the traditional single release strategy in favor of a complete, immersive experience. 

This highly anticipated project marks the singer's 3rd studio album, following the phenomenal success of "Happier Than Ever" in 2021 and the genre-bending debut "When We All Fall Asleep, Where Do We Go?" in 2019.  While fans haven't had a full album in three years, Eilish hasn't left them empty-handed. She surprised everyone with the 2022 "Guitar Songs" EP and delivered the heart-wrenching "What Was I Made For?" for the Barbie movie in 2023. The latter track not only became a massive hit but also earned Eilish a Song of the Year Grammy and an Academy Award for Best Original Song, solidifying her status as a musical powerhouse.

Environmentally conscious as ever, Eilish will be offering her new album on multiple vinyl formats, all made with recyclable materials. This aligns with her recent comments to Billboard about the music industry's lack of sustainable practices.  While some interpreted her remarks as singling out specific artists, Eilish quickly clarified, "The climate crisis is about all of us being part of the problem and trying to do better."

With "Hit Me Hard and Soft" on the horizon, one thing is clear: Billie Eilish is back, and she's ready to take us on a journey that's both beautiful and unsettling — just like the image on the album cover. 

VTL

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